perception: the individual
- Potential is greater than current performance: we can all grow and develop
- Change begins with awareness: we can all grow in self-understanding
- Motivation comes from within: we are responsible for our own lives
- Each person is a unity: change in one area of life affects all areas
- Each person is unique: coaching solutions must be unique
perception enables individuals to develop so that they are more self-aware, more flexible, and better able to manage themselves, their roles and their relationships, and more confident in their true abilities and potential.
perception: the context
- Each person affects others: change in one person affects the whole team or organisation
- Structures support or inhibit growth and performance: organisations can grow and develop, and cultures can be changed
- Personal circumstances affect professional performance: organisations benefit from taking a whole-life approach with their people
perception develops a context for coaching which matches clarity of expectation with empathy so that the individual is both supported and appropriately challenged.
perception: business values
- Integrity, approachability, professionalism
- Responsiveness to individual needs
- Commitment to the European Mentoring and Coaching Council's Ethical Policy
- Affordability and value for all sectors
- Fees for individual clients set according to income
- Aiming at a carbon-neutral business operation